This advertisement includes Jamaicans who were travelling on a bus with a reckless driver. Given the driver’s reckless driving, a parent requested a stop and came off the bus with her children and the bus crashed. She was followed by another passenger. The driver crashed the bus after he drove off.
Olympian, Shelly-Ann Fraser-Pryce acting as a warden who assists children to cross the road. In the video, she also spoke with the children about the correct method of crossing our roads, and advocated at the end to those viewing the ad. There are also other scenes with a taxi operator driving and a passenger buckling her seat belt.
This is an advertisement which includes some of Jamaica’s Reggae Boys advocating for the need of Jamaicans to make road safety a way of life.